![]() LED TVs, which use a different backlight technology than LCD TVs, were aggressively priced in the beginning of the year and actually sold better than expected, according to Sweta Dash, senior director of LCD Research at iSuppli. Like many consumers, flat-screen TV shoppers are becoming increasingly budget-conscious - especially as the economy shows signs of slowing down.īut there is also evidence that consumers have pent-up demand for TVs. That will have a good impact on holiday sales." "Only recently did they come to the shocking realization that prices needed to fall. "Manufacturers were playing a game of chicken, hoping demand would be there and reluctant to be the first one to let prices fall," said Paul Gagnon, director of TV research at DisplaySearch. Prices finally starting to fall in August - after this summer's World Cup proved to be a much smaller sales catalyst than TV makers had hoped. The average selling price for LCD TVs even increased in July, as larger TVs and those with Internet and 3-D capabilities were added to the mix. Why is the supply chain so overstuffed? Because demand for flat-screen TVs has been sluggish this year, thanks in part to manufacturers' decision to hold back on price chops. Sales were were so bad last year that prices fell by as much as 30%, according to DisplaySearch. Those figures are higher than anything seen in 2009 - which was also an awful year for flat-screen TVs. That 36% inventory gap piles on top of a 25% oversupply in the first quarter. Shipments of the panels rose to 52 million in the second quarter, but only 38.7 million TVs were actually shipped to retailers, according to iSuppli. The forecasted price plunge stems from an enormous surplus of LCD panels that has accumulated over the first nine months of the year. The 32-inch LCD TVs currently sell for $349 to $399, on average, with the cheapest model (Emerson's LC320EMX) selling for $300. On Black Friday, 32-inch LCD TVs will drop to an average price of between $249 and $299, with the best deals as low as $199, according to a prediction from research firm iSuppli. Plasma screens follow the same dismantling process with the exception of the fluorescent lamp removal.In some blowout sales, the price slash could be even more dramatic. Then, the digital board, A-board, aluminum or steel frame, screen, PET plastic and fluorescent tubes are removed. ![]() ERI recycles LCD TVs by dismantling piece by piece, starting with the removal of the plastic backing shell. The remaining nonfunctional TVs and monitors are then recycled. Those that are in good working condition are then resold. Like most electronics, ERI first checks monitors and TVs to see if they can be refurbished and reused. How ERI recycles plasma / LCD monitors and TVs Careful, responsible dismantling is paramount to ensure safety. LCD and plasma TV units could potentially contain beryllium, cadmium, lead, mercury and PCBs, each of which could possibly pose human health risks. Plasma and LCD TVs make up a large share of the current television marketplace - approximately 34 million units sold in 2011, according to the EPA - and many consumers are now buying their second or third flat-screen television and recycling their first-generation unit.
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